Intro to AMP (Accelerated Mobile Pages)

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AMP, short for Accelerated Mobile Pages, is new new open source initiative to make the mobile web awesome again. Learn what it’s all about, how to get started, and how users, publishers and developers benefit from it.

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26 thoughts on “Intro to AMP (Accelerated Mobile Pages)

  1. The pseudo-explanation offered by the Google chimp in this video is laughable.

    Most run ad blockers because ads are not relevant to them. Why collect all kinds of usage data claiming to allegedly build profiles of users only to show them generic ads made for thousands?

    Many would opt-in for ads if they could specific exactly what products and categories of products and offers they would like to see.

    So for example, if I am only interested in cars that can go 0 to 60 in 6 seconds or less, only interested in skiing holiday packages in western United States, only interested in shopping for men's suits in April and again in October, then ad services like Google's Doubleclick and Ad Mob should let me tell them exactly those facts.

    Further, ad services should support me specifying exact price ranges, which I might be willing to pay for products.

    I should not see any ads on any sites served by Doubleclick or Ad Mob that fail to meet my shopping needs.

    The idiots behind the major ad players on the Internet fail to leverage computing technology. They still think they are working with mass media advertising.

    All of their analytics and spying is a waste of resources and is what slows down Internet browsing for everyone as dummies at Google and other firms fail to leverage the analytics to generate one-on-one targeted ads.

    Worse, their hubris blocks them from simply asking web users exactly what ads they want to see and only what ads they want to see.

    People should be paid to see offers for products which they have yet to show interest. This is the 21st century. This is not the 20th or the 19th.

  2. I don't get it. All this js stuff, animations, etc. is what makes a page load and act slowly. For our mobile pages we use static pages, which updates as soon as new content arrives, using smaller images and not a single JavaScript file. Also width and height tags for images. And it workes perfectly, it is fast and smooth, even on 100$ Android Phones. And it is what the web should be. So why using Amp instead of just making a usable website?

  3. No worries, it's all good. Just one more thing we add to the list of things to do / understand and optimize best we can for the changes… After all, it's their space and our choice to participate.

  4. Very good thing but I just want to know one thing; can I just make AMP site without normal one? AMP can handle most of the things needed. Does Google promote AMP for normal devices too?

  5. So what this movement is really saying is we abandon Bootstrap and any other framework we have been learning and just go backwards and start creating two websites again. This for me is not an option and I am seeing lots of talk to the same effect. Just looking at the AMP Project website it is clear they want to change the whole landscape and instead of mobile first they appear to be taking the stand of "mobile only". Why dont we just stop beating around the bush here and conclude that design is irrelevant and content is not just king it is the only thing that matters!

  6. As a web developer I don't see the need for this. Hardware and mobile networks are more powerful that the maximum requirements for any webpage. This video is like a bad infomercial. This is 2016, not 2009. AMP is 7 years late.

  7. This is dumb. We don't need to make fake HTML and fake code, we need to teach "developers" to develop correctly. Don't go to google and download a slideshow script if you need a slideshow, figure out how to write one.

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